E-Commerce Store Increases ROAS by 230% with Google Ads & CRO

Client Overview

A USA-based fashion and apparel e-commerce store struggling to scale due to high ad costs and low conversion rates.

Challenges

Low ROAS (1.8) from underperforming Google Ads campaigns
High cost per click (CPC) with minimal returns
Poor checkout flow affecting conversions

Our Approach

Restructured Google Ads campaigns focusing on high-intent search terms
Implemented dynamic product ads & remarketing
Used Google Analytics 4 to identify friction points in the checkout process
Applied CRO strategies to improve the purchase journey

Results

ROAS increased from 1.8 → 5.9
CPC reduced by 37%
Conversion rate improved by 42%
Revenue up by +180% in just 90 days

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