SaaS Company Reduces CPA by 54% with Meta Ads & Server-Side Tracking

Client Overview

A UK-based SaaS startup offering B2B solutions, facing inaccurate tracking due to iOS privacy updates.

Challenges

CPA stuck at $85 with poor ROI
Inaccurate conversion tracking
Difficulty targeting high-value business decision-makers

Our Approach

Deployed server-side tracking to restore accurate conversion data
Created segmented audiences for more precise targeting
Developed ad creatives showcasing ROI and pain-point solutions

Results

CPA dropped from $85 → $39
+72% increase in qualified demo requests
Improved budget allocation through accurate data insights

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